{"id":950,"date":"2014-02-13T07:30:59","date_gmt":"2014-02-13T07:30:59","guid":{"rendered":"https:\/\/kpktz.ba\/test3\/2014\/02\/13\/regionalno-brendiranje-i-promocija\/"},"modified":"2014-02-13T07:30:59","modified_gmt":"2014-02-13T07:30:59","slug":"regionalno-brendiranje-i-promocija","status":"publish","type":"post","link":"https:\/\/kpktz.ba\/test3\/2014\/02\/13\/regionalno-brendiranje-i-promocija\/","title":{"rendered":"\u201cRegionalno brendiranje i promocija\u201c"},"content":{"rendered":"<p>Petak, 14. februara sa po\u010detkom u 10,3o sati<br \/>\n<!--more--><br \/>\n<br \/>Institut za edukaciju Vanjskotrgovinske\/Spoljnotrgovinske komore BiH u suradnji sa SIPPO-om (\u0160vicarski program podsticanja uvoza u EU i \u0160vicarsku) organizira seriju radionica sa ciljem ja\u010danja izvoznih kapaciteta firmi iz sektora svje\u017eeg vo\u0107a i povr\u0107a. Radionica na temu \u201cRegionalno brendiranje i promocija\u201c bi\u0107e odr\u017eana u petak 14. februara\u00a0 2014. godine sa po\u010detkom u 10,3o sati u prostorijama Kantonalne privredne komore Tuzla \u2013 velika sala. Radionica ima za cilj da poka\u017ee kako pobolj\u0161ati konkurentnost proizvoda, te samim tim i prodaju, a u okviru iste \u0107e se obraditi sljede\u0107a pitanja:<br \/>&#8211;\u00a0 Definicija rije\u010di brand i \u0161ta ona zna\u010di?<br \/>&#8211;\u00a0 Kako stvoriti brand s posebnim naglaskom na regionalno brendiranje?<br \/>&#8211;\u00a0 Kako stvoriti uspje\u0161nu poruku?<br \/>&#8211;\u00a0 Tko mo\u017ee stvoriti brand?<br \/>&#8211;\u00a0 Brand vs. obi\u010dni proizvod s regionalnim porijeklom<br \/>&#8211;\u00a0 Razvoj brenda \u2013 koraci, zahtjevi, bud\u017eet<br \/>&#8211;\u00a0 Alati za uspje\u0161nu promociju brenda<br \/>&#8211;\u00a0 Brendiranje u poljoprivredi<br \/>&#8211;\u00a0 Uspje\u0161ni brendovi u poljoprivredi<br \/>Pored toga, u\u010desnici radionice \u0107e se upoznati sa mjerama podr\u0161ke sektoru vo\u0107a i povr\u0107a koje \u0107e u narednom periodu obezbijediti SIPPO, u suradnji sa VTK\/STK BiH. Predava\u010d na radionici je prof. dr Nenad Brki\u0107, profesor na Ekonomskom fakultetu u Sarajevu.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Petak, 14. februara sa po\u010detkom u 10,3o sati<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","hentry","category-najave"],"_links":{"self":[{"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/posts\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/comments?post=950"}],"version-history":[{"count":0,"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/posts\/950\/revisions"}],"wp:attachment":[{"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/media?parent=950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/categories?post=950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kpktz.ba\/test3\/wp-json\/wp\/v2\/tags?post=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}